The New York Times reports that the Super PAC supporting Mitt Romney is making a massive ad buy in all of the swing states. They’re even including Michigan. Restore Our Future will spend $12 million on the battleground ad blitz.
The group, Restore Our Future, had been advertising only in a handful of states in recent weeks. But its latest ad buy will include almost all of the major battleground states — Colorado, Florida, Iowa, Nevada, North Carolina, Ohio, Virginia and Wisconsin — plus Michigan, which has been relatively quiet because President Obama is believed to have a sizable advantage there.
The money is for just six days of ads starting on Tuesday and includes some huge sums, according to a firm that tracks political advertising. Restore Our Future has reserved around $1 million in airtime for Iowa and Wisconsin, an amount that ensures its message will be on television in heavy rotation there because of their smaller-sized media markets. It has also committed $2.5 million to Ohio and $2.3 million to Florida.
Restore Our Future’s ads will help Mr. Romney remain competitive on the air. Until recently, the Obama campaign had been outspending the Romney campaign and its Republican allies in several battleground states. But Republicans believe that with polls showing the race tightening, and a small but potentially pivotal slice of voters still undecided, a messaging barrage in the final days before the election could make all the difference. (Read More)