Could it be possible that our country was sold down the river to the communists over data? Sure, there are indications of voter fraud, and we had the purists who refused to show up and vote for Romney. But could those problems have been overcome if only we had better data? It’s possible.
In the days leading up to the election the Romney campaign was proudly touting its state of the art “ORCA” GOTV program. It turned out to be a spectacular, colossal failure.
So the deputy campaign manager apparently didn’t have sufficient staff to handle the massive internal communications load necessary when dealing with an organization of 37,00 volunteers using customized software that had never been adequately field tested. Anyone could anticipate trouble in such a situation and yet, before Election Day, a Team Romney spokeswoman was bragging on TV about how 800 volunteers in Boston were going to run this awesome ORCA operation…
On top of that, there were also the clueless campaign consultants.
November 2012 wasn’t a clean Barry Goldwater conservative defeat or a Bob Dole moderate defeat: The Republicans ran a moderate-liberal Mormon candidate on a conservative platform. Which ideology they decide to blame will play out over the next couple years and will be nasty. But we’re going to out a different factor: The tyranny of the political consultants.
We’re talking about the guys who go with gut feelings. The ones that make the calls on polling, TV advertising, direct mail. The old-fashioned ones with decades of experience, who put their finger in the air and shoot from the hip while the Democrats talk to their data nerds and take careful aim. On Tuesday, the Democrats didn’t just pull the trigger — they squeezed it. (Read More)
The Romney campaign relied on these guys for data to direct how they ran the campaign in the days and weeks leading up to the election. But they were relying on faulty data, and they lost. Mitt Romney and his team were just as shocked by the election results as we were.
In a way this is good news. The GOP just needs to hire better nerds (and recruit better candidates) and they’ll stand a chance. But by the time they figure it out it could be too late.
Update: Not that the voter fraud wasn’t a pretty insurmountable obstacle.
Update: More from Red State:
But the failures in what was described as a “tightly wound consultant culture” didn’t stop there.
Stu Stevens of the Stevens and Schriefer Group was said to not be chasing poll numbers with the media buy strategy and appeared instead to be doing little more than “throwing darts at a dartboard.” At best using false numbers provided by ORCA; at worst milking the cash cow of the Romney campaign.
Most of the more public players, like Andrea Saul and Gail Gitcho, were doing their jobs as adequately as possible given that the apparently the poll numbers, ground operations & virtually all statistics and data involved with GOTV efforts were inaccurate. However, players like Richard Beeson, Romney’s Political Director, are said to have spent the first half of the year “traveling state to state settling scores” instead of doing crucial campaign preparation.
According to all the sources I spoke to, the breakdown of the campaign can be traced to the primaries. One source saying “they looked at the guy who could raise the most money in history as a ride” adding that “money no longer matters. That’s the problem,” also referring to the campaign overall as “the biggest political flim flam of all time.”
Read the whole thing. If this is true none of those consultants should ever get a job on a campaign again.


Data AKA the truth?
Yes, the truth does count quite a bit, however selfish people are frequently unwilling to hear the truth!
Rush says that people just won’t vote against Santa Clause, but I prefer to say that people won’t vote against the Candy Man!
Santa only comes once a year, but the Obama Candy Man has the ability to make promises every day!
There is the truth and the perceived truth and voters love the Candy Man too much to hear the truth!
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Mitt Romney lost the Senate race to Ted Kennedy in 1994, because his campaign consultants steered him left of center. And Mitt Romney’s
2012 loss to Barack Obama was a repeat of this same failed strategy. In both cases Romney failed to go to the mat with his opponent. While the Gov. was yelling “More jobs,” Obama was covering up “4 dead in Benghazi.”
Most of us were a bit disappointed that Romney let Obama and comrades beat the crap out of him as he only countered with “…more jobs…”
Ironically, a successful strategy was established over thirty years ago, but for some strange reason the Romney camp either ignored it, or even more disturbing …rejected it.
As one who is a ABO voter I missed it completely, but I now sense that there’s a fine line between not firing up your base and pissing them off!, From what I’ve read over the past four days it looks like the latter. Maybe this roadmap is out of date, who knows. But how will anyone ever know if it isn’t used?
DIRECTIONS TO WHITE HOUSE – FROM THE CONVENTION CENTER TAKE THE CONSERVATIVE HIGHWAY AND LOOK FOR THE SIGN THAT SAYS WHITE HOUSE . WHEN YOU GET TO THE FORK IN THE ROAD DO NOT BEAR LEFT ON LIBERAL LANE, BUT STAY TO THE RIGHT AND TAKE THE RONALD W. REAGAN EXPRESSWAY TO EXIT – 1600 PENNSYLVANIA AVE.
CAUTION: DURING THE MONTH OF OCTOBER THROUGH THE FIRST WEEK IN NOVEMBER THERE ARE DETOURS AND ROAD BLOCKS ALONG THE ROUTE AND IN AND AROUND THE AREA. IT IS ADVISABLE TO STUDY THE MAP CAREFULLY AND ALWAYS BEAR RIGHT. ANY DEVIATION FROM THESE DIRECTIONS COULD IMPEDE YOUR PROGRESS AND QUITE POSSIBLY PREVENT YOU FROM GETTING TO THE WHITE HOUSE ALTOGETHER.
If you have to get a little dirt on your hands pushing a detour sign out of the way, so be it. The consequences for ignoring them are much worse.
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