The Post Standard has an article about the Obamacare exchange in New York that’s going to go live later this year. They’re touting that individuals will be able to buy policies that run anywhere from about $170 a month for a catastrophic plan to $600 a month for a “platinum” plan. No word on what a family plan will cost. What jumped out at me was that the federal government is spending over $40 million on an advertising campaign in this state. Oh, and of course the Obamacare navigators will be deployed here..
A recent Gallup poll found nearly half of uninsured Americans are unaware they must get health insurance to comply with the federal law.
To get the word out, the New York exchange will kick off an advertising blitz in September. It has hired DDB, a Madison Avenue advertising agency, to help develop the campaign. The federal government is paying the $40.7 million cost over two years.
It’s also enlisting nonprofit organizations to tell their constituents about the exchange. The exchange will activate a call center Sept. 1 to handle questions, Holihan said. It also will hire hundreds of navigators throughout the state to help enroll people.
“As we approach Oct. 1, people will start paying a lot more attention,” she said. (Read More)
Watch out for those navigators and their data hubs. If you think the NSA is bad, well, just wait.