President Obama, the salesman in chief, said that Obamacare needs to be re-branded and re-marketed, as if a bad marketing strategy is to blame for this unmitigated disaster. Does he think a catchy little jingle will save this mess?
He didn’t use the word “Obamacare” once on Tuesday in talking about his health care law, but he mentioned the “Affordable Care Act” seven times.
“So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed,” Obama told the Wall Street Journal’s CEO Council Annual Meeting in Washington, D.C.
“We are going to have to, (a) fix the website so everybody feels confident about that. We’re going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment.” (Read More)
Maybe he really is a total idiot.
He even said he tried to make Obamacare a bipartisan law, and then blamed his administration’s failure to fix the “glitches” on Republicans.
The last point I’ll make is that in terms of expectation setting, there’s no doubt that in an environment in which we had to fight tooth and nail to get this passed, it ended up being passed on a partisan basis — not for lack of trying, because I met with an awful lot of Republicans to try to get them to go along — but because there was just ideological resistance to the idea of dealing with the uninsured and people with preexisting conditions. There was a price to that, and it was that what was already going to be hard was operating within a very difficult political environment. And we should have anticipated that that would create a rockier rollout than if Democrats and Republicans were both invested in success.
One of the problems we’ve had is one side of Capitol Hill is invested in failure, and that makes, I think, the kind of iterative process of fixing glitches as they come up and fine-tuning the law more challenging. But I’m optimistic that we can get it fixed. (Read More)
I guess it’s their fault the website didn’t work for Kathleen Sebelius during an enrollment event in Florida, or that a small business owner said signing up for Obamacare is driving her to drink.
Update: I suppose it’s also the fault of the Republicans that Spirit Airlines decided to re-market their low fares by mocking Obamacare.